GTM architecture
Your segments, motions, ICP and the order you run the plays in. One page, not forty.
FRACTIONAL GTM LEADER
I build GTM systems and the teams who run them.
Fractional GTM leadership for the AI era. I come in and build the go-to-market engine — hire the team, set the strategy, build a modern, AI-enabled GTM infrastructure — so you can scale pipeline without scaling complexity.
Book an intro call30 minutes · No pitch · I'll tell you if it isn't a fitCompanies I've supported
Brevo
My clients are backed by
Places my companies have featured
The problem
You keep hiring people to do work a system should do.
- 01Pipeline depends on whoever happens to be in the seat this quarter.
- 02Twelve tools, and none of them talk to each other.
- 03Nobody can tell you which motion actually made the revenue.
- 04Your reps spend most of the week on research and admin.
- 05Every new hire costs you six weeks of your own time.
- 06Your GTM engineer is the only one who can change anything.
The target goes up every quarter and the answer is another rep, another tool, another spreadsheet. Nobody builds the system, so every extra pound of revenue costs the same as the last.
Good GTM is a machine: data, signals, sequencing, routing, enrichment, agents, and a team who can run it. The interesting question isn't which AI tools to buy — it's what the operating model looks like when agents do the manual work. What gets automated, what stays human, and how the team stops depending on specialist operators. I build it, run it with you, then hand you the keys.
And if the whole thing routes through one GTM engineer, it hasn't been built properly. A system only one person can run is just that person with better tools. The test is whether it keeps working the week they're on holiday — or the month after they leave.
What you get
A GTM engine that still runs when I'm gone.
01
02
The stack, wired
Data, enrichment, signals, routing and agents joined into one system, with an owner for each part.
03
AI-enabled workflows
Agents handle the research, sourcing, qualification and admin. Your team handles the conversations. Everything fires on triggers, not on someone remembering.
04
Hiring and ramping
Scorecards, interview loops and onboarding, so the next five hires land without your calendar.
05
Reporting you trust
One version of the truth from first touch to closed won, with the numbers your board asks for.
06
The handover
Documentation, enablement and a team that owns the machine when I leave.
Fit
Worth knowing before we talk.
This is for you if
- → You're pre-seed to Series A and beyond, and people already pay for the product.
- → Sales and marketing work, but only because specific people push them.
- → You want a system and a team, not another agency retainer.
- → You can make decisions this month, not next quarter.
- → You want the operator in the room, not the deck.
This isn't for you if
- — You don't have paying customers yet.
- — You want leads bought by the thousand.
- — You want a strategy document and nobody to build it.
- — Nobody inside the company will own GTM after I leave.
Start here
One call. We map your GTM system on the whiteboard.
Bring your current motion, your numbers and your worst bottleneck. You'll leave with the architecture either way.
30 minutes, direct with me. No pitch. If I'm not the right person, I'll tell you who is.