GTM strategist · Founder · Coach

I build AI-native GTM systems and the teams who run them.

I help companies unlock more revenue from the GTM they already have — then build the AI-enabled systems to scale it. Fifteen years across 150+ B2B companies, 40+ Y Combinator startups, and three 7-figure businesses of my own.

15+Years operating
150+B2B companies scaled
40+Y Combinator startups
Seven-figure businesses bootstrapped
500k+Community members
200k+Newsletter subscribers
35k+Event tickets sold
15k+Books sold
The GTM problems I see

The same leaks, in almost every company.

  1. 01Demand exists, but isn’t being captured properly.
  2. 02Sales, marketing and RevOps operate as separate systems.
  3. 03Outbound is getting less effective while content remains disconnected from pipeline.
  4. 04AI and tooling have been added without fundamentally changing how the work gets done.
  5. 05GTM infrastructure has become too complex and too dependent on specialists.

I look across the whole GTM system — strategy, demand, sales, RevOps, content, data, tooling, workflows, AI and team structure — then work out what’s leaking, what’s too complicated and what needs to change.

How I work

The whole GTM system, not one corner of it.

GTM strategy & operating modelAudits & revenue leakageThought leadership & team-led contentSignal-based outboundRevOps, workflows & automationAI-enabled GTM processesTeam design & operating rhythmBuilding & launching new growth motions

The goal is always the same: the clearest, most effective GTM system possible to hit your revenue targets. I'm particularly focused on how AI changes the GTM operating model itself — what gets automated, what stays human, and how teams become less dependent on specialist operators.

Proof

Who I’ve worked with

Companies I've supported
Brevo
My clients are backed by
Places my companies have featured
In their words

"It's like having another co-founder with me on the journey. I have no doubt there was a 10x ROI."

Garret Roach — Co-Founder & CEO, LaunchLabs

"Mikey's strategic approach, coupled with his genuine care, made him an indispensable part of my journey."

Masha Krol — Founder, Glowstick
Work with me

Three ways to work together

Start here

One call. No pitch at the end of it.

Bring your current motion, your numbers and your worst bottleneck. We’ll map what’s leaking and what to fix first — and if I’m not the right person, I’ll point you to someone who is.

Book a call